Aristocrat officially launched the Anaxi brand at G2E in October 2022. It was marketed as a new luxury gambling experience by the company that aimed to increase customer confidence in real money gaming.
Anaxi has a catalogue of digital and mobile products related to the iGaming industry. Most important, though, is the Customer Experience Solutions (Cxs) team, which aims to enhance the customer experience when connecting to casinos through a mobile interface.
Cath Burns, Executive Vice President of Anaxi, said: “Our commitment to both guest and operator entertainment experiences are at the heart of everything we do, and great partnerships of this kind are the driving force in continuing to move our industry innovations forward.
“We are excited for this collaboration as Anaxi brings iconic titles to the Caesars empire.”
Matt Sunderland, SVP of iGaming at Caesars Sportsbook & Casino, said: “World-class content is synonymous with Aristocrat, and we’re excited to be an early adopter of the Aristocrat content with Anaxi.
“Coupling this new content with our exciting and innovative platform will provide players with the best experience available in the industry.”
Caesars Sportsbook & Casino is also expanding its presence across North America as iGaming operators are becoming legalised in more states. Currently, Caesars Sportsbook & Casino is available in New Jersey, Michigan, Pennsylvania, West Virginia & Ontario.
The new partnership with Anaxi will see several of its titles launched on Caesars Sportsbook & Casino platforms in 2023.
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