GeoComply records over 100 million Super Bowl online betting transactions

GeoComply conducted a record 100 million geolocation checks across 23 US states and the District of Columbia with legal, online sports betting during Super Bowl LVII weekend. This was the first Super Bowl to take place in a state with legal sports betting.

GeoComply processes geolocation checks to verify online sports bettors’ locations for the majority of the US online sports betting market.

Key Highlights include:

  • GeoComply conducted 100 million geolocation checks on Saturday and Sunday, a 25 percent increase from last year’s Super Bowl weekend.
  • GeoComply registered 7.4 million accounts over the weekend. This is a 32 percent increase from last year.
  • GeoComply’s data shows more than 100,000 geolocation checks in and around State Farm Stadium in Glendale, AZ, from over 8,000 fan sportsbook accounts.
  • New York topped all states with 13.9 million GeoComply geolocation checks over Super Bowl weekend.

GeoComply co-founder & CEO Anna Sainsbury, said: “Super Bowl LVII was a record-breaking event. GeoComply data reveals that Americans’ interest in legally betting on the Super Bowl has never been higher. It also showed that many fans at State Farm Stadium embraced their newfound ability to bet while watching the game in person.”

Super Bowl LVII’s venue and the home regions of the two competing teams had galvanizing effects on legal betting activity in the respective states. Sports betting is legal in Arizona, where State Farm Stadium is located, and huge swaths of Philadelphia Eagles and Kansas City Chiefs fans hail from legal sports betting strongholds.

Kansas launched online sports betting in September 2022, but the Kansas City Chiefs’ stadium—and many of its fans—are located in Missouri, where sports betting is not yet legal. Over Super Bowl weekend, GeoComply recorded 2.2 million legal sports betting geolocation transactions in Kansas and Missourians attempted to access legal sportsbooks in other states a quarter-of-a-million times and were blocked from betting.

Over Super Bowl weekend, GeoComply recorded over 100,000 geolocation checks from mobile devices betting on Arizona-regulated online sportsbooks in and around the host State Farm Stadium in Glendale, Arizona. Click here to see a video pindrop map of geolocation transactions in and around the stadium.

Just like Black Friday or Cyber Monday, the Super Bowl is a target for online fraudsters seeking to take advantage of increased consumer interest. In the week leading up to the Super Bowl, GeoComply’s technology spotted and blocked more than 140,000 fraud attempts. GeoComply protected consumers and sportsbooks from fraud rings, account takeovers, ID theft, and other financial fraud.“It’s no secret that online fraud is a growing concern across all forms of e-commerce,” added Sainsbury. “Online sports betting may be a target for fraud, but because every bettor must verify their location, the industry has the data to stop it before it starts. GeoComply is proud to be a cyber security asset to the industry.”

Sainsbury continued, “GeoComply’s unprecedented transaction figures from this Super Bowl weekend reflect the growth of legal online sports betting. This tightly regulated industry emphasizes consumer protection, transparency, and accountability. Every state that regulates sports betting is a blow to the predatory black market that operates in the shadows, providing zero safeguards for bettors and no economic benefit to the local community.”

The legal online sports betting industry is an economic engine, generating more than $2.47 billion in tax revenue across the US since May 2018. The rollout of regulated online sports betting in Arkansas, Kansas, Maryland and Ohio since last year’s Super Bowl helped propel GeoComply’s transaction volumes to record levels, with over 44 percent of the US population now able to bet legally on the game.

Recently regulated Ohio stepped straight into GeoComply’s top five states, ranked by geolocation transactions over the Super Bowl weekend. It joins New York, New Jersey, Pennsylvania and Michigan.

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