The Brazilian basketball website Lakersbrasil.com has been acquired by the sports and gaming media group NorthStar Network.
The website, which debuted in 2006, isa popular NBA team news portal in Brazil and keeps LA Lakers supporters informed of every important detail, including news, features and statistics relating to the team.
A 2021 Google Sports Study found that Gabigol (Gabriel Barbosa), the star player for the Brazilian football team Flamengo, and Lakers superstar LeBron James were both equally popular on Google searches in the country.
Julien Josset, NorthStar Network CEO, said: “Lakersbrasil.com is a perfect fit for our portfolio with basketball continuing to become more significant in Brazil and this gives us a chance to connect with basketball fans and provide them with the best insight into their favourite team.
“We look forward to giving Lakersbrasil.com greater resources to continue to be a leading reference point for the LA Lakers in Brazil and grow its stature further among basketball fans.”
Meanwhile, the Ontario-based sportsbook and online casino ended the reverse acquisition of Baden Resources and the delisting of the company’s common shares from the Canadian Stock Exchange in March.
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