Online Casino on TikTok in 2023

TikTok is one of the most downloaded applications worldwide, which makes this platform the common target for brands. However, some niches like gambling or cryptocurrency might have some problems with it. GBC Time has prepared an ultimate guide to the TikTok trends in gambling content in 2023.

First of all, let us clear some things up. TikTok trends are the key drivers of making the video popular. If you want to attract new players through TikTok be attentive to the latest trends that hit up the recommendation feed.

How to find TikTok trends?

  1. Open up the app;
  2. Find the “Discover” tab;
  3. Check out the popular videos.

Of course, the list of the current trends must be so long, but you should find the best of them to know what exactly the users want to see on this platform.

Another thing you should be attentive to is the algorithm, which makes your video go on top. One more useful thing in TikTok promotion is the hashtag system, which makes your video included the most popular tendency on the app.

So now let us figure out how this popular video platform may be useful for online casino brands.

TikTok and online casino

It must be hard to believe, but “online casino” is one of the most popular search terms on TikTok these days. Moreover, another gambling-related search term – “live casino” is also in high demand. Of course, “slots” might be the popular category not just on Twitch, but on TikTok as well.

Online Casino on TikTok in 2023

Online casino operators promote their websites, offers, bonuses, and games on TikTok mostly through influencers and content creators.

TikTok also became a significant driver for casino table games popularization online, including roulette, baccarat, poker, craps, and whatnot.


Since the very beginning of TikTok's history, users worldwide have found everything they even needed online. On this platform, people find education, entertainment, regular communication, art, and many other forms of content.

Every trend on this platform may be perfectly used for online casino brands, the creativity is the only thing that is needed.

Find more about gambling ads launching on TikTok in the GBC Time video at the link.

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